Tuesday, August 17, 2010

National Exposure

Think on this…I recently had an opportunity to do my first national interview, and it was amazing. I did better than even I expected. I have an extensive production background so I know what makes for good broadcasts, but my experience has been being the camera not in front of it. I did have a cheat; in that, my local church has been using me to do video devotionals, which gave me a chance to develop my skills. Then following the national interview, I had an opportunity to go into a studio and shoot promotional segments for my book. This has been a great learning and marketing all at the same time.

One thing I have come to learn is that just because you have a video, interview, promotional material, people won’t necessarily purchase the product or bring you out to speak about it. I was keeping my eyes on the book sales, and there has no direct connection. The people who book my speaking engagements were waiting for nothing. All I could think was, “COME ON!” I have hustled to get this resource done. Students that have received the book, love it. Still, trickle, trickle, trickle… What do you do when you have done everything you know to do?

I believe the answer is wait. Wait for the people who have it to read it…wait. Wait for the people who are waiting to view the interview to view it…wait. Wait for those who are interested in having me come to their event to move on it…wait. Wait for the right person to mention back both the book wait and me... Wait for God to do what I can’t do…wait. The Bible says, “Yet I am confident I will see the Lord’s goodness while I am here in the land of the living. Wait patiently for the Lord. Be brave and courageous. Yes, wait patiently for the Lord.” …Just a thought.